🌍 THE NEXT BEAUTY BOSS™

Where Beauty, Culture & Adventure Collide

The Next Beauty Boss™ is the world’s first global beauty competition series that blends skill, culture, entrepreneurship, and heart-pounding adventure into one unforgettable journey.

Created and produced by Lucrum Entertainment, this groundbreaking competition brings together beauty professionals from around the world to compete across two extraordinary countries — The Gambia and Senegal — in a cultural experience that celebrates the transformative power of beauty.

This is more than a show.
This is a movement.

🎥 THE JOURNEY

Season 1 takes contestants through a dynamic, immersive experience across:

🇬🇲 The Gambia — home of history, culture, and ancient beauty traditions
🇸🇳 Senegal — the vibrant hub of African fashion, artistry, and innovation

Contestants will face challenges inspired by:

• Traditional beauty rituals

• Cultural artistry

• Real-world beauty business scenarios

• High-pressure transformations

• Entrepreneurial tasks

• Adventure elements unique to the region

Each episode showcases not just technical skill — but leadership, creativity, resilience, and heart.

👑 THE GRAND FINALE — LIVE IN SENEGAL

The season concludes in Dakar, Senegal during an exclusive, live beauty event where finalists compete for the title:

THE NEXT BEAUTY BOSS™

AND receive international exposure, career opportunities, major prizes, and a platform that launches them into global beauty stardom.

🌟 WHO WE’RE LOOKING FOR

Season 1 is now casting beauty professionals from:

• United States

• The Gambia

• Senegal

We are seeking:

✨ Braiders
✨ Wig makers
✨ Hairstylists
✨ MUAs
✨ Barbers
✨ Natural hair specialists
✨ Nail techs
✨ Beauty entrepreneurs
✨ On-camera personalities

If you have passion, creativity, courage, and boss energy…
We want to see YOU compete.

📢 APPLY NOW

Think you have what it takes to become the first-ever Next Beauty Boss™?
Applications are now open.

👉 Click here to submit your casting application.

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🤝 SPONSORSHIP & PARTNERSHIPS

The Next Beauty Boss™ is actively forming strategic partnerships with:

• Beauty brands

• Hair companies

• Tourism boards

• Airlines

• Hotels & resorts

• Media outlets

• Investors

• Retail and beauty commerce partners

Partner with us to elevate global beauty, empower emerging talent, and highlight Africa’s rising creative economy.

👉 Request our sponsorship deck

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🎬 ABOUT LUCRUM ENTERTAINMENT

Lucrum Entertainment is a global production company dedicated to creating cinematic, culture-centered content across beauty, entertainment, entrepreneurship, and social impact.

Founded by C. Ethena Profit, Lucrum produces:

• Beauty competition series

• Feature films

• Documentaries

• Reality shows

• Live events

• Cultural expos

• Media-driven social impact campaigns

We combine storytelling with impact — and beauty with purpose.

🌟 JOIN THE MOVEMENT

Follow the journey.
Witness the culture.
Watch the rise of a global beauty revolution.

The Next Beauty Boss™
Coming 2026